11.5.12

Bonds Store Launch - Part 1











I have so many fun shots I've split the post in TWO parts!

Yesterday I was invited to attend the launch of the first Bonds Store at Westfield Doncaster. Bonds Ambassador Sarah Murdoch was in store for the launch. Guests were treated to cute and colourful Lamingtons, Goodie Bags and of course a chance to shop up a storm from the latest collection! The store's design is very 'Industrial Chic', with exposed grey brick walls the bright bold colours from the product simply POP! It is definitely a fun place to shop, and have I mentioned the iPad price points? Displaying not just prices but also Bonds video and photo campaigns; very innovative visual merchandising.

Love love loving the Brights! The store has a great range for the entire family from Guys to Girls and the Little Ones (cutest onesies I've ever seen!)  as well! Be sure to Check out the Store at Westfield Doncaster! To celebrate the Store's Launch they've also got a free Bonds Photobooth and Nail Bar but only for a limited time so get down there!

At the launch got the opportunity to sit down with Sarah and have a chit chat about the new Store and her love love love for Bonds. FAB models Oliver and Samantha (you may have seen her on Australia's Next Top Model) were on hand to be styled in head-to-toe Bonds looks. I had to oblige. Styling with 'Casual Chic' Bonds state of mind of course. 


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