I first heard of INJURY leading up to MBFWA. I got to see the Spring/Summer 2013 'Underneath' Collection both on the Runway and up close and personal at their Showroom in Sydney. INJURY combines strong prints, cut outs and textures together to make a strong aesthetic in both Womens and Menswear. Check out my interview with INJURY's designer Eugene. Read what inspires him, thoughts on Menswear and his current collection.
MARTAN: How did you get into Designing?
Eugene: I studied Architecture at university, that’s where I start looking
at design seriously.
MARTAN: What do you prefer to Design? Menswear or Womenswear? And why?
Eugene: Frankly there are no preferences; we love to design both menswear
and womenswear together as they have different challenges and at the same time
different advantages. We will take different approaches to menswear &
womenswear but at the same time keep both collections under the same roof that depict
the same concept & message every season.
MARTAN: Describe your label? What sets it aside from other Menswear labels?
Eugene: We used to think of INJURY as “The fashion soundtrack to an enigmatic movie.” Injury is all about mysterious theme, futuristic color palettes and re-designed
tailoring. We create lots of seasonal graphic prints and we also push the borderline
of menswear/ unisex pieces, I think that’s sets us aside from other Menswear
label.
MARTAN: What inspires you? Where do you look for your inspiration?
MARTAN: What inspires you? Where do you look for your inspiration?
Eugene: Every collection is kind of different, inspiration really do comes
from everywhere, but I usually look for inspirations from movies, still images,
the kind of music I’ve been listening to at that moment and people on the
streets, people at events etc.
MARTAN: What are your label's Key signatures?
MARTAN: What are your label's Key signatures?
Eugene: Seasonal graphic prints with a sense of ambiguity, Androgrnous & Unisex pieces, Twisted tailored item
MARTAN: What designers do you look up to?
MARTAN: What designers do you look up to?
Eugene: I actually don’t spend lots of time study fashion designers; instead
I spend more time looking at architects such as Tado Ando and movie directors’
work such as David Lynch.
MARTAN: What are your thoughts on Australian Mens Fashion?
MARTAN: What are your thoughts on Australian Mens Fashion?
Eugene: I think Australian Mens Fashion is getting more minimal than ever in
terms of details and silhouettes.
MARTAN: What's next for you and your label? Where do you see yourself in 2-3 Years time?
Eugene: We are planning to be involved in more cross-media projects with INJURY. We’d like to see ourselves working with designers from different fields from anywhere.
MARTAN: What's next for you and your label? Where do you see yourself in 2-3 Years time?
Eugene: We are planning to be involved in more cross-media projects with INJURY. We’d like to see ourselves working with designers from different fields from anywhere.
MARTAN: Finally define your label in Three Words
Eugene: Amorphous, Futuristic and Grotesque